I think PETA is awesome. I am all for animal rights, and any organization that gets people thinking about animals in that sort of way definitely has my support. PETA uses a very effective strategy to make their arguments by taking the readers question and completely turning it around and putting it under a different light. For example when the questioner asks why it’s unethical to have dominion over animals if the bible says so, PETA responds by saying the humorous line about how even though the Queen has dominion over her subjects, that doesn’t give her the right to eat them or wear them. PETA also uses celebrities as a way to capture their audience. I kind of think this is an easy/obvious approach, but hey, if it gets people changing their views about animal rights then why not?
I also thought the Guerilla Girls campaign was great. I love their use of humor, and find it to be a very effective tactic. I like their protest so much because they aren’t shoving information down your throat or making you feel bad about yourself, but instead they are making clever jokes about the realities of society while also providing shocking statistics. Their strategy is effective because they grab your attention with the ridiculousness of their pictures, but then prove their point through the use of logos.
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While I don't think I would fully support PETA, I agree with you that their strategy was highly effective. Even as a person who isn't particularly interested in animal rights, their strategy even appealed to me. Their use of celebrities, some influential, and some obscure ones, was definitely smart as many people can identify with different celebrities.
From what I've read on the blogs, people seem to find GG's tactics more agreeable while PETA's campaign puts them off. That makes me to think the Guerrilla Girls' tactics are much more effective than PETA's.
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